With a diverse audience ranging from the very elderly to young people living with debilitating conditions, Helping Hands faced a challenge – how to present itself as a relevant organisation to both audiences equally.
We began by getting to the heart of the business, uncovering the core idea behind the organisation - who they are, what they believe in and how they operate - developed their existing identity to make it work for both audiences, created a new strapline and a fresh new look and feel for all marketing communications. A key part of this was to create a new library of compelling images conveying the carer/customer relationship.
We rolled out the new brand with a new website and a suite of brochures and display materials, and produced a set of brand guidelines to provide clarity and consistency for all future marketing communications.
To find out more, call us on +44(0)121 233 2727 or email Stephen.
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