Releasing the equity in the brand.
When an equity release specialist with a strong brand and reputation decides to expand its portfolio and reposition itself, who does it go to but the people who created its brand in the first place.
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We were the obvious choice to help New Life Mortgages rethink their branding to reflect a new product offering and to appeal to a wider audience than the over 55 equity release market.
The original name ‘New Life’ was very relevant to the equity release market , but less so to the wider, younger audience. But with the name established and a desire to retain it, our first insight was to cunningly modernise it by simply making it one word – ‘Newlife’.
We then created a fresh new logo and a powerful supporting line ‘Home Related Finance’ which succinctly encapsulates the service offering, along with a new visual style and a set of striking images to populate a new suite of printed and digital marketing assets.
When it comes to branding, we see ourselves as a real asset.
